Polecat — SaaS UX & Reputation Risk Platform Case Study

This SaaS UX case study outlines my work as Lead UX Designer at Polecat Intelligence, where I redesigned the RepVault interface and developed the Polecat Hub platform to improve usability, accessibility and cross-product consistency for enterprise clients.

My role

I was Lead UX Designer at Polecat Intelligence, a B2B SaaS company specialising in Reputation Risk Software. I designed user flows, dashboards, interactive interfaces and led all user research, prototyping and testing activities for RepVault and the Polecat Hub platform.

The challenge

Polecat's core product, MeaningMine, was functional but outdated (Flash-based) and unfriendly. My primary challenge was to recreate this product in HTML/CSS for modern browsers. The secondary challenge was to enhance usability, introduce intuitive visualisations, and improve enterprise functionality.

• Redesigning a complex reputation risk SaaS product for better usability and accessibility
• Ensuring responsive design for tablets and mobile devices
• Introducing branding colours that also improve interface clarity and readability
• Enabling users to save searches, generate reports, and analyse risk patterns efficiently

The approach

I began with low-fidelity sketches and Balsamiq wireframes, moving to interactive prototypes in InVision and fully coded prototypes using Bootstrap. The first iteration focused on the RepVault Profile Screen, later expanding to include Comparison Pages and Trends dashboards.

Maintaining consistent navigation across pages was crucial. I implemented dropdown menus for Taxonomies, Sources and Date Ranges to ensure a unified experience across RepVault.

Polecat Hub

As RepVault evolved, I designed the Polecat Hub to consolidate applications (RepVault, Reports, Dashboards). I led the design of main navigation, login flows, and account management while ensuring an intuitive enterprise workflow.

User research

User feedback and analytics (MixPanel, Intercom) informed design iterations. I conducted workshops and usability sessions with stakeholders to validate changes, prioritise features, and identify opportunities for enhanced usability.

Polecat Hub
As RepVault grew there was a requirement for Customer Reports to be created as well as some bespoke charts for certain clients. These options eventually took up the form of a Hub which contained the applicationsRepVault, Reports and Dashboards. For the Hub, I designed the main navigation and mapped out the user journeys, the login/forgot my password process.

User research
Throughout the design process the user feedback was key. Gaining insight from customers is not always easy but various feedback sessions were organised with key stakeholders. This coupled with detailed analytics from MixPanel and from Intercom gave me crucial evidence to support changes or indicate areas where improvements and iterations were required.

Below is a selection of interface screenshots from prototypes demonstrating dashboards, user profiles and workflow journeys.