Muddy Boots Greenlight Suite — SaaS UX & Enterprise Dashboard Case Study
This SaaS UX case study outlines my role as Head of UX at Muddy Boots, where I led interaction design across the Greenlight Suite. I designed enterprise dashboards, agritech mapping tools and established a cross-product design system to improve usability, accessibility and product consistency.
Challenge 1 — Enterprise Quality Control Dashboard
Muddy Boots Quality Control software is a B2B SaaS platform used by supermarkets, suppliers and manufacturers to monitor supply chain compliance and product quality.
The existing homepage displayed a static list of assessments. It lacked hierarchy, data visualisation and quick access to frequently used reports, creating friction for repeat users.
Through user interviews, analytics review and contextual observation, I identified the need for a data-driven dashboard that surfaced key metrics immediately upon login.
Challenge 2 - Crop managament tool
Greenlight Grower Management is an online crop management system from Muddy Boots. It enables field recording and crop data to be stored on the Cloud allowing farmer to share with agronomists and contractors.
A big feature of this software is mapping fields. Current users would simply name their or even describing their fields which is not helpful.
There was an idea raised that farmers or agronomists could add photos or even GPS co-ordinates. This proved inaccurate or time consuming. Instead i had the idea to use Google Maps in order to overlay the current location of the user and hopefully illustrate a clearer field boundary.
These screens illustrate ideas for how the product could work using Google Earth Satellite views along with other available mapping data overlaid. These screens show how we could illustrate crop growth, soil problems, crop diseases and weather predictions.
This was developed now and is available in the latest product release.
My responsibilities
As Head of UX Design at Muddy Boots for three years, I led the UX strategy and interaction design across the Greenlight product suite.
- Enterprise SaaS dashboard and interface design
- Establishing and maintaining a scalable design system
- Running user testing sessions and synthesising insights
- Cross-functional collaboration with product and engineering teams
- Wireframing, prototyping and high-fidelity UI design
- Stakeholder workshops and product steering groups
Design System & Online Style Guide
To ensure consistency across multiple SaaS products, I created and maintained an online design system with reusable UI components and coded style guidelines.
This centralised approach improved development efficiency, reduced UI inconsistencies and ensured accessibility standards were met across all applications.
I regularly ran meetings with the stakeholders to review product changes and ensure that the latest style guidelines were being adhered to. This is a constant cycle ensuring that the guide develops as more product features are created.
Below shows a selection of screenshots from the initial prototype that captures a submission date and displays the difference or time period with todays date.
About the designer
Martin Gray is a UK-based web and interaction designer specialising in accessible GOV.UK services and complex digital platforms. Explore more web design case studies or learn more about Martin Gray.